Business Meeting

We scan markets to find growth strategies for ambitious businesses

At the centre of what we do is market-led growth. Unlike other advisors, we don’t focus on internal business improvement; our emphasis is on understanding the market you operate within and identifying new white spaces that you can capture.

Market Scan

The key to our approach is seeing the market like a chessboard. We are seeking to understand all the players in the game, their strategic moves and therefore the opportunities that others haven't seen.  We do this by following a structured process over three stages.



Market Research

We start out collecting data and information from online sources about all aspects of the market you operate in.  This information gathering stage is wide ranging and varies by market but the aim is to make sure we've "got all the pieces for the board".


Market Analysis

With all the information gathered, we synthesise the data to surface patterns of market behaviour. This analysis and insights stage is where we look at value chain dynamics and consumer demands to "see the pieces on the board".



Strategic Scenarios

The final step is where we identify a range of business opportunities and models that have the potential to achieve step-change growth. We outline the opportunities and work through the advantages of each with you in a collaborative session to set you on the path to success.


Business owners tell us that the Market Scan gives them the clarity & confidence to make bold decisions. 

Why Spring?

The market scan is a chance to take a step back from the day-to-day and focus on your industry or category, and look at what will really be driving change in the future. Critical to this is to be purposeful about your business journey. Part of our process is ensuring that your business is deliberate and informed in selecting the growth journey that you are taking.

Factors to consider when selecting your growth journey include:

  • Shareholder Goals – the appetite of shareholders for risk and returns.

  • Industry Evolution – the nature of technology disruption in your industry and how fast it is evolving.

  • Business Capabilities – the level of innovation, differentiation and scalability of your offer

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Significant decisions

Our process has been created for three specific situations when major market-led decisions are most important: 


1. New Company – founders who either seek validation of their business opportunity or those who have already established themselves in market but are seeking to scale-up their revenue line.


2. Established Company - businesses who are in a growth mode but can see their industry maturing now or in the near future. They seek opportunities to diversify or reinvent their offer to capture a new growth curve.


3. Major Transaction – when a company of any size is undertaking a major transaction such as capital raising, acquisitions, divestments, joint-ventures, alliances or exit transactions. Understanding your market position can impact your business valuation and transaction leverage in material ways. 

In all situations, we are aiming to identify market-led initiatives that will enable the business to “cross the chasm” from Early Stage to Expansion and realise its full potential. 


Our Story

Ten years ago, I had a vision of wanting to help New Zealand companies to grow by taking big bold steps - helping them move from taking small incremental growth steps to undertaking quantum growth. This vision led to the creation of Spring.

Here at Spring we pride ourselves on making the impossible possible, and delivering meaningful outcomes for our clients.
New Zealand is full of innovative businesses but one of the real issues we’ve discovered is that most lack the ability to rapidly and successfully commercialise their ideas. We want to help businesses develop an ambitious plan which accelerates their growth beyond business as usual and allows them to adapt to change wherever it may come from.
We’ve reinvented the strategy consulting industry, by focusing on collecting market insights to identify growth opportunities that will lift the revenue line, rather than looking inside the business for the productivity-led answers. In this fast-paced world we’ve redesigned the service experience to make it fast and affordable, delivery strategy that is is real-time and accessible to businesses of all sizes.
We don’t do things the way other companies do – we’re comfortable challenging people, as we also challenge ourselves every day. We’re passionate about helping New Zealand businesses grow, and helping business leaders realise their potential.
Debbie Humphrey


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Gary Rohloff
Founder, Laybuy

Working with the Spring team was one of the best decisions we made as a start-up.  The attention to detail, the depth of analysis and questioning gave us the confidence to pursue our dream and set us up for success. 

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Carmen Vicelich
Founder, Data Insight

The impact of working with Spring in the beginning of our business allowed us to really have a holistic view of the market and plan out our growth strategy.

John Stokes
Owner, Produce Co.

Other than my wife I haven’t enjoyed someone holding my hand as much as Spring has, on the journey of achieving great success for Eat The Kiwi and New Zealand


Our Team

We bring a range of complementary skills and we pride ourselves on doing things differently, being disruptive, making the impossible possible, and delivering meaningful outcomes for our clients. 

Debbie Humphrey

Lead Strategist

Debbie has owned and operated her own businesses since she was 20 years old.  Gaining a ‘business principles’ grounding in a corporate environment, she became a full-time entrepreneur in 2000, winning startup Entrepreneur of the Year in 2005. In the past twenty years she has designed growth strategies for hundreds of companies from fast-growth startups to large corporations, as well as being an owner in over 12 of her own businesses.

Kimball Fink-Jensen

Business Analysis

Kimball began his career in Investment Banking before undertaking a range of corporate roles in Strategic Development. Since 2002 Kimball has worked with a large number of corporates and SMEs developing strategic plans, business models and the related financial models.  He has worked on a multitude of strategic growth and process improvement assignments spanning a diverse range of industries.

Ben Akin-Smith

Experience Design

Ben has worked in the digital space for over 20 years. From starting as a graduate working in IT support to running and owning several digital agencies, he now focuses on Experience Strategy and Design. Ben is able to understand and amplify the voice of the customer and then create new offers, services and businesses that not only resonate with the user but also bring value to the stakeholders.

Aaron Humphrey

Sales Manager

Over the past 25 years Aaron has accumulated a breadth of commercial experience in and around the accounting industry from Chartered Accountancy to Corporate Relationship Management. Aaron has worked with large organisations in an employee capacity and service of small to medium businesses through his own accounting practice for seven years.


Our Details

 Call us on 09 215 8185


Email us at

or by using the contact form.


Business Hours: 

8.00am - 5:30pm Monday to Friday